Privacy Policy

Effective Date: January 1, 2018

Last Updated: January 27th, 2026

Welcome to Midtown Dental Group. Your privacy matters to us. This Website Privacy Policy explains how we collect, use, and share information when you visit or interact with our website, online forms, and related digital services (the “Service”).

This policy does not replace our HIPAA Notice of Privacy Practices (NPP), which explains how we may use and disclose Protected Health Information (PHI) in connection with providing dental care. See the “Health Information, HIPAA, and our Notice of Privacy Practices” section below.

1) Overview

This policy applies to your use of our Service, accessible at midtowndentalgroup.com and any related web properties we operate.

2) Definitions

• “Account” means a unique profile or login that provides personalized access to the Service.
• “Personal Data” means information that identifies or can reasonably be linked to you (for example: name, email address, phone number).
• “Usage Data” means information about how you access and use the Service (for example: IP address, device type, browser type, pages visited).
• “Cookies” are small data files stored on your device that help websites function and understand usage patterns.
• “Service Providers” are third parties we use to support the Service (for example: website hosting, analytics, forms processing, communications tools).

3) Information We Collect (Website/Online)

We collect information in the following ways:

• Information you provide to us: such as name, email address, phone number, and any information you submit through contact forms, appointment requests, or other online forms.
• Information collected automatically: such as IP address, device identifiers, browser type, approximate location (derived from IP), pages viewed, and referring/exit pages.
• Cookies and similar technologies: used to operate the site, remember preferences, and understand usage.

4) How We Use Information

We use information we collect to:

• Provide, maintain, and improve the Service.
• Respond to inquiries and requests, including appointment-related questions.
• Send operational communications (for example: confirmations, updates, and service messages).
• Analyze performance and user behavior to improve the Service.
• Protect the security and integrity of the Service and comply with legal obligations.

5) How We Share Information

We may share information as follows:

• With Service Providers who perform services for us (for example: hosting, analytics, communications, and form processing).
• In connection with a business transaction (for example: merger, acquisition, or asset sale), subject to applicable law.
• When required by law or legal process, or to protect rights, safety, and security.
• With your consent or at your direction.

6) Cookies and Tracking Technologies

We may use cookies, pixels, and similar technologies to operate the Service and understand how visitors use it. You can control cookies through your browser settings. If you disable cookies, some parts of the Service may not function properly.

7) Data Retention

We retain Personal Data for as long as needed to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

8) Data Transfers

Your information may be transferred to and maintained on systems located outside your state or country where privacy laws may differ. We take reasonable steps to protect information in accordance with this policy and applicable law.

9) Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect information. However, no method of transmission over the internet or method of electronic storage is completely secure.

10) Text Messaging (SMS) Communications

We may use text messaging (SMS) to communicate with patients and website users about operational topics such as appointment reminders, schedule changes, and account-related updates.

Messaging Terms & Conditions: Message frequency varies. Message and data rates may apply. For help, reply HELP or contact us at info@midtowndentalgroup.com. You can opt out at any time by replying STOP.

We do not share or sell mobile opt-in data or consent to third parties for marketing or promotional purposes.

11) Children’s Privacy

Our practice provides care to individuals of all ages, including pediatric patients. For website interactions, we do not knowingly collect Personal Data from children under 13 through the Service except as necessary to respond to a parent/guardian inquiry or support care-related requests. If you believe a child has provided Personal Data through the Service without appropriate consent, contact us at info@midtowndentalgroup.com and we will address the request promptly.

12) Health Information, HIPAA, and our Notice of Privacy Practices (NPP)

If you become a patient, information we collect or maintain in connection with providing dental care may be Protected Health Information (PHI) and is governed by HIPAA and other applicable privacy laws. Our HIPAA Notice of Privacy Practices (NPP) explains how we may use and disclose PHI, your rights, and our responsibilities.

Our NPP has been updated to reflect federally required changes related to additional confidentiality protections for certain Substance Use Disorder (SUD) treatment records under 42 CFR Part 2, with a compliance deadline of February 16, 2026.

Key points about SUD records (42 CFR Part 2):

• Some SUD-related diagnosis, treatment, or referral records may be subject to special federal confidentiality protections.
• In many situations, SUD records cannot be used or disclosed for treatment, payment, or health care operations without your written consent, except as permitted by law.
• SUD records generally may not be used or disclosed against you in civil, criminal, administrative, or legislative proceedings without your written consent or a court order with notice to you.
• When state or federal laws provide stronger privacy protections than HIPAA, we follow the stricter requirements.

Redisclosure warning: When health information is disclosed as permitted by law, the recipient may re-disclose it, and it may no longer be protected by HIPAA.

If we ever conduct fundraising communications using information that is protected by 42 CFR Part 2, we will provide a clear way to opt out of those fundraising communications.

To review the full Notice of Privacy Practices, please see the NPP posted in our offices and/or on our website by clicking the link above.

13) External Links

The Service may contain links to third-party websites. We do not control and are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

14) Changes to This Policy

We may update this Website Privacy Policy from time to time. When we do, we will update the “Last Updated” date above and may provide additional notice on the Service.

15) Contact Us

For questions or concerns about this Website Privacy Policy, contact us at info@midtowndentalgroup.com. For questions about our HIPAA privacy practices, please refer to our Notice of Privacy Practices (NPP) or contact the privacy contact listed in that notice.